Daily Archives: February 4, 2020

دائرة الثقافة والسياحة في أبو ظبي تتحالف مع سوجيرن وسمارك فاوندري لجلب السياحة إلى الإمارة

دبي، الإمارات العربية المتحدة، 4 شباط/فبراير، 2020 / بي آر نيوزواير / — أعلنت شركة سوجيرن (Sojern)، الشركة الموفرة الرائدة لحلول التسويق لصنعة السفر والتي تتضمن قائمة عملائها شركات مثل ماريوت إنترناشيونال، أكور وتريفاغو، اليوم عن شراكة مع دائرة الثقافة والسياحة في أبو ظبي.وبينما تعملدائرة الثقافة والسياحة في أبو ظبيمعسبارك فاوندري وسوجيرنمنذ كانون الأول/ديسمبر 2017، فإن هذه الشراكة الجديدة ستعمل على دمج قدرات استهداف جمهور السفر في الوقت الحقيقي من سوجيرنمباشرة في نظام شراء الإعلانات أو DSP (Demand Side Platform)، مما يوفر لها شفافية متزايدة والسيطرة على حملات التسويق الرقمي. وقد أثبت اختبار تم إجراؤه في الربع الأخير من العام 2019 أن إعلانات برنامجسوجيرنشديدة الاستهداف، التي يتم تقديمها خلال لحظات اتخاذ القرار الرئيسية لجماهير المسافرين، أدت إلى زيادة الحجوزات والتحويلات وخفضت تكلفة اجتذاب المسافر.

كيف تعمل التكنولوجيا

على مدار العقد الماضي، قامتسوجيرنببناء شبكة من شراكات البيانات العالمية التي توفر الوصول إلى مليارات من إشارات نية السفر في الوقت الحقيقي. يتم تحليل إشارات النوايا هذه باستخدام منهجية علم بيانات الخاصة لفهم سلوك حجز المسافرين بشكل أفضل على طول الطريق لشراء حجوزاتهم. ثم يتم استخدام هذه المعلومات لاستهداف رسائل التسويق الشخصية في كل مرحلة من مراحل العملية، وفي هذه الحالة تدعم حملات العلامة التجارية المستخدمة للترويج لإمارة أبوظبي كوجهة سياحية، فضلاً عن حملات الاستجابة المباشرة التي تقود الحجوزات والتحويلات المباشرة إلى مناطق الجذب الرئيسية في أبوظبي .

مراقبة الأداء والإنفاق والعائد الكلي بسهولة

وقال سعيد راشد السعيد، مدير تسويق الوجهات السياحية في إدارة الثقافة والسياحة في أبو ظبي، “لقد ساعدتنا سوجيرن وسبارك فاوندري على الوصول إلى مستوى الشفافية والتحكم اللذي كنا نريده دائمًا. الآن، من خلال إدارة حملات التسويق الرقمي لدينا في منطقتناالخاصة من منصة الطلب، بالإضافة إلى مجموعة بياناتسوجيرنالغنية لاستهداف الجمهور، فهي تمكننا من مراقبة أداء الحملة، والإنفاق اليومي على الإعلان والعائد الكلي على استثمارات حملتنا بسهولة أكبر. يتيح لنا حلنا المصمم الاستجابة بشكل أسرع للديناميات المتغيرة باستمرار في سوق السفر وتبقينا في طليعة هذا التغيير “.

وأضاف خافيير برافو، مدير المجموعة الرقمية فيسبارك فاوندري: تعرض هذه الشراكة الهجينة فوائد أن يصبح المعلنون والوكالات ومقدمو التكنولوجيا أكثر مرونة مع تبنيهم منهج الاختبار والتعلم الذي يساعد العلامات التجارية على الوصول إلى أفضل الحلول المخصصة. احتياجات العميل يجب أن تشكل أساس جميع الحلول التكنولوجية، وقد حققنا ذلك تمامًا هنا، فقد اتخذنا نهجًا فريدًا ومخصصًا تمامًا لإدارة الثقافة والسياحة – أبو ظبي، ونتطلع إلى العمل معهم من أجل توجيه السياحة بنجاح إلى الإمارة في المستقبل “.

وعلق كريس بلين، نائب رئيس منطقة أوروبا والشرق الأوسط وأفريقيا فيسوجيرنقائلاً: “هذه الشراكة المبتكرة هي مثال رائع على منظمة تسويق الوجهة المتطورة التي تتبنى البيئة البرنامجية المتغيرة باستمرار وتتعاون على إيجاد حل مخصص يؤدي بنجاح إلى أفضل النتائج لعلامتها التجارية. من خلال العمل معًا بطريقة مرنة وشفافة، يمكننا زيادة السياحة إلى أبوظبي وإنشاء علاقات أقوى وأكثر جدوى مع عملاء هذه المدينة.”

حول سوجيرن

تنقل الشركة المسافرين من الأحلام إلى الوجهة السياحية التي يريدون عن طريق تنشيط حلول العلامات التجارية والأداء متعددة القنوات على منصة Sojern Traveler Platform  لأكثر من 10،000 عميل في جميع أنحاء العالم.

الشعار: https://mma.prnewswire.com/media/249299/sojern_logo.jpg

 

Miami International Holdings Reports January 2020 Trading Results and New Records for MIAX Exchange Group

PRINCETON, N.J., Feb. 4, 2020 /PRNewswire/ — Miami International Holdings, Inc. (MIH) today reported the January 2020 trading results for its three fully electronic options exchanges – MIAX®, MIAX PEARL® and MIAX Emerald™ (together, the MIAX Exchange Group™). The MIAX Exchange Group collectively executed over 48.5 million equity option contracts in January for a combined average daily volume (ADV) of 2,314,111 contracts, representing a total U.S. equity options market share of 10.30%.

Trading Volume for MIAX Exchange Group,

Current Month

Year-to-Date Comparison
Equity Options Contracts Jan-20 Jan-19 % Chg. Dec-19 % Chg. Jan-20 Jan-19 % Chg.
Trading Days 21 21 21 21 21
U.S. Equity Options Industry 471,771,710 375,222,959 25.7% 373,792,463 26.2% 471,771,710 375,222,959 25.7%
MIAX Exchange Group 48,596,332 37,304,767 30.3% 36,464,337 33.3% 48,596,332 37,304,767 30.3%
MIAX 20,949,527 15,719,888 33.3% 14,723,870 42.3% 20,949,527 15,719,888 33.3%
MIAX PEARL 23,902,827 21,584,879 10.7% 18,507,078 29.2% 23,902,827 21,584,879 10.7%
MIAX Emerald 3,743,978 3,233,389 15.8% 3,743,978
Equity Options ADV Jan-20 Jan-19 % Chg. Dec-19 % Chg. Jan-20 Jan-19 % Chg.
U.S. Equity Options Industry 22,465,320 17,867,760 25.7% 17,799,641 26.2% 22,465,320 17,867,760 25.7%
MIAX Exchange Group 2,314,111 1,776,417 30.3% 1,736,397 33.3% 2,314,111 1,776,417 30.3%
MIAX 997,597 748,566 33.3% 701,137 42.3% 997,597 748,566 33.3%
MIAX PEARL 1,138,230 1,027,851 10.7% 881,289 29.2% 1,138,230 1,027,851 10.7%
MIAX Emerald 178,285 153,971 15.8% 178,285
Equity Option Market Share for MIAX Exchange Group,

Current Month

Year-to-Date Comparison
Equity Options Market Share Jan-20 Jan-19 % Chg. Dec-19 % Chg. Jan-20 Jan-19 % Chg.
MIAX Exchange Group 10.30% 9.94% 3.6% 9.76% 5.6% 10.30% 9.94% 3.6%
MIAX 4.44% 4.19% 6.0% 3.94% 12.7% 4.44% 4.19% 6.0%
MIAX PEARL 5.07% 5.75% -11.9% 4.95% 2.3% 5.07% 5.75% -11.9%
MIAX Emerald 0.79% 0.87% -8.3% 0.79%

Other achievements and announcements include:

MIAX Emerald

  • New monthly record for equity option contracts executed
    • 3,743,978 contracts executed in January 2020

MIAX Exchange Group

  • New daily record for equity option contracts executed
    • 3,344,629 contracts collectively executed on MIAX, MIAX PEARL, and MIAX Emerald on January 31, 2020
  • New monthly record for equity option contracts executed
    • 48,596,332 contracts collectively executed on MIAX, MIAX PEARL, and MIAX Emerald in January 2020

For further information regarding the MIAX Exchange Group, please visit www.MIAXOptions.com or contact MIAX Trading Operations at TradingOperations@MIAXOptions.com.

Corporate Communications Contact: Dominique Prunetti-Miller
(609) 897-1465
dprunetti@miami-holdings.com

About MIH and the MIAX Exchange Group

Miami International Holdings, Inc. (MIH) is the parent holding company of Miami International Securities Exchange, LLC (MIAX®), MIAX PEARL, LLC (MIAX PEARL®) and MIAX Emerald, LLC (MIAX Emerald™ and together with MIAX and MIAX PEARL, the MIAX Exchange Group™), three fully electronic options trading exchanges.

MIAX, MIAX PEARL and MIAX Emerald leverage the MIAX Exchange Group’s industry-leading technology and infrastructure to provide their member firms with traditional pricing and pro rata allocation (MIAX), maker-taker pricing and price-time allocation (MIAX PEARL) market structures, and a hybrid market structure with maker-taker pricing and pro rata allocation (MIAX Emerald).

MIAX Options serves as the exclusive exchange venue for cash-settled options on the SPIKES® Volatility Index (Ticker: SPIKE), a measure of the expected 30-day volatility in the SPDR® S&P 500® ETF (SPY).

The MIAX Exchange Group’s executive offices and National Operations Center are located in Princeton, NJ, with additional offices located in Miami, FL.

MIH also owns a controlling interest in the Bermuda Stock Exchange.

To learn more about MIH and the MIAX Exchange Group visit www.MIAXOptions.com.

Disclaimer and Cautionary Note Regarding Forward-Looking Statements

The press release shall not constitute an offer to sell or a solicitation of an offer to purchase any securities of Miami International Holdings, Inc. (together with its subsidiaries, the Company), and shall not constitute an offer, solicitation or sale in any state or jurisdiction in which such offer; solicitation or sale would be unlawful. This press release may contain forward-looking statements, including forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements describe future expectations, plans, results, or strategies and are generally preceded by words such as “may”, “future”, “plan” or “planned”, “will” or “should”, “expected,” “anticipates”, “draft”, “eventually” or “projected”. You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements.

All third-party trademarks (including logos and icons) referenced by the Company remain the property of their respective owners. Unless specifically identified as such, the Company’s use of third-party trademarks does not indicate any relationship, sponsorship, or endorsement between the owners of these trademarks and the Company. Any references by the Company to third-party trademarks is to identify the corresponding third-party goods and/or services and shall be considered nominative fair use under the trademark law.

Love Home Swap Announces Célia Pronto As New Managing Director

Hospitality industry leader joins the company to drive growth in upscale home exchange network

LONDON, Feb. 4, 2020 /PRNewswire/ — Love Home Swap, one of the world’s leading home exchange membership networks, today announced Célia Pronto as the new managing director for the company.

Pronto joins Love Home Swap at its London headquarters just two years after its acquisition by RCI, the world’s largest vacation exchange company. The hot London-based startup is revolutionizing the home sharing market by providing an easy and secure way for adventurous travelers to choose where they want to go, set up a swap with another traveler and then sit back and enjoy a hassle-free holiday without a hefty accommodation bill.

With thousands of unique accommodations in more than 100 countries worldwide, travelers can easily find an incredible place to stay with the Love Home Swap network for a fraction of the cost of a traditional hotel room.

Pronto joins Love Home Swap from Casual Dining Group, where she was Chief Customer and Digital Officer for the company overseeing more than 250 restaurant locations across the United Kingdom. She has more than 20 years experience in blue chip companies and start-ups in the travel and hospitality, retail, technology, and E-commerce industries. She has specific expertise in developing digital innovation and growth strategies in consumer and multi-channel businesses.

“Célia is joining Love Home Swap at the perfect time as the company moves from the startup phase to accelerated growth,” said Olivier Chavy, president of RCI. “The home sharing market is becoming increasingly popular and we’re in a great position for travelers to take advantage of the upscale home offerings enjoyed by Love Home Swap members around the world.”

A native of Mozambique, Pronto holds an MBA from the University of Hull in the U.K., and a Bachelor of Commerce from the University of Natal (Durban) in South Africa. She speaks four languages, and serves on a number of boards as a non-executive director.

Love Home Swap is an upscale, members-only global home exchange community that allows travelers to see the world through the power of home sharing. With more than 10,000 member homes to choose from across 100 countries, travelers can take affordable vacations by swapping homes with like-minded individuals across the globe.

About Love Home Swap
Love Home Swap, one of the world’s largest home exchange programs, is part of RCI and the Wyndham Destinations (NYSE: WYND) family of brands. The unique network has been helping travelers enjoy better vacations through the power of sharing for over six years through one simple idea. You choose where you want to go and a property you want to stay in, make the swap and then sit back and enjoy a hassle-free holiday without a hefty accommodation bill. With unprecedented access to thousands of great quality properties around the world, Love Home Swap’s network offers something to suit every taste and style. For additional information, visit LoveHomeSwap.com. Love Home Swap can also be found on Facebook, Instagram, Twitter and YouTube.

Web Resources
Wyndham Destinations
Love Home Swap
Facebook: @LoveHomeSwap

Twitter: @LoveHomeSwap

Instagram: @LoveHomeSwap

YouTube: Love Home Swap

Photo – https://mma.prnewswire.com/media/1085846/Wyndham_Love_Home_Swap_Celia_Pronto_Head_Shot.jpg
Logo – https://mma.prnewswire.com/media/732662/Love_Home_Swap_Logo.jpg

The Department of Culture and Tourism – Abu Dhabi Partners with Sojern and Spark Foundry to drive tourism into the Emirate

DUBAI, United Arab Emirates, Feb. 4, 2020 /PRNewswire/ — Sojern, the leading provider of digital marketing solutions for the travel industry with clients such as Marriott International, Accor and Trivago, today announced a partnership with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi). While DCT Abu Dhabi has been working with Spark Foundry and Sojern since December 2017, this new partnership sees it incorporating Sojern’s real-time travel audience targeting capabilities directly into its ad-buying system, or DSP (Demand Side Platform), offering it increased transparency and control over its digital marketing campaigns. A test run in the final quarter of 2019 proved that Sojern’s hyper-targeted programmatic ads, which were delivered during key decision-making moments to audiences with travel intent, resulted in increased bookings and conversions and reduced traveller acquisition cost.

How the technology works
Over the past decade, Sojern has built a network of global data partnerships that provide access to billions of real-time travel-intent signals. These intent signals are analysed using proprietary data-science methodology to better understand travellers’ booking behaviour along their path to purchase. This information is then used to target personalised marketing messages at every stage of the funnel, in this case supporting brand campaigns used to promote Abu Dhabi as a tourist destination, as well as direct response campaigns that drive direct bookings and conversions to key Abu Dhabi attractions.

Easily monitor performance, spend and total return
Saeed Rashed Al Saeed, Destination Marketing Director at the Department of Culture and Tourism – Abu Dhabi said, “Sojern and Spark Foundry have helped us access the level of transparency and control we have always wanted. Now, by managing our digital marketing campaigns within our own DSP, coupled with Sojern’s rich dataset for audience targeting, it enables us to monitor campaign performance, daily ad spend and total return on our campaign investments with more ease. Our tailored solution allows us to respond even faster to the ever-changing dynamics of the travel market and keeps us at the forefront of that change.”

Javier Bravo, Group Digital Director at Spark Foundry added, “This hybrid partnership showcases the benefits of advertisers, agencies and technology providers becoming more agile and adopting a test-and-learn approach that helps brands arrive at the best custom solutions. The client’s needs should form the basis of any and all technology solutions, and we have absolutely achieved that here. We have taken an entirely unique and customised approach for the Department of Culture and Tourism – Abu Dhabi, and we look forward to working with them to successfully drive tourism to the emirate well into the future.”

Chris Blaine, VP of EMEA at Sojern commented, “This innovative partnership is a great example of a forward-thinking Destination Marketing Organisation embracing the ever-changing programmatic environment and collaborating to create a custom solution that successfully drives the best results for its brand. By working together in a flexible and transparent way, we are able to increase tourism to Abu Dhabi and create stronger and more meaningful relationships with the city’s customers.”

About Sojern
The company drives travellers from dream to destination by activating multi-channel branding and performance solutions on the Sojern Traveler Platform for more than 10,000 customers around the globe.

Logo – https://mma.prnewswire.com/media/249299/sojern_logo.jpg

Police say Lesotho’s First Lady to Be Charged with Murder

MASERU – The first lady of Lesotho is set to be charged with murder in connection with the 2017 killing of the prime minister’s former wife, police said Tuesday.

Maesaiah Thabane, who fled the country on Jan. 10 to escape arrest, returned to the small southern African kingdom Tuesday afternoon and handed herself to police in the capital, Maseru. Police said she had been hiding in neighboring South Africa.

Deputy Commissioner of Police Mokete Paseka said Thabane would spend the night in custody and only be taken to court once the director of public prosecutions has prepared the charge sheet.

An arrest warrant for the first lady was issued the day she fled the country after she refused to report to police for questioning in connection with the murder of Prime Minister Thomas Thabane’s former wife, Lipolelo.

The killing occurred two days before the prime minister’s inauguration for a second term, and two years after a court ruled that Lipolelo was the lawful first lady and entitled to benefits.

Thomas Thabane married his current wife some two months after Lipolelo’s death.

Two weeks ago police interrogated the prime minister over the alleged use of his mobile phone to communicate with whoever was at the scene of the killing.

The 80-year-old prime minister last month announced he planned to step down as his ruling party called him no longer fit to lead. The premier didn’t specify when he would resign, saying only it would occur “when all is in order.”

Source: Voice of America

Arrest Warrant Issued for Ex-South African President Jacob Zuma

An arrest warrant has been issued for former South African President Jacob Zuma after he failed to appear for a scheduled court appearance Tuesday on corruption charges.

Zuma is accused of accepting bribes from French arms manufacturer Thales, which signed a $2 billion arms deal with South Africa in 1999, when Zuma served as deputy president. He faces a total of 16 charges ranging from fraud, graft and racketeering.

Zuma’s lawyers produced a letter they said was signed by military doctor, saying that Zuma was ill and seeking medical treatment abroad. But the judge questioned whether it was authentic.

The judge stayed the warrant until May 9, when Zuma’s trial is due to resume.

The charges were dropped a decade ago, shortly before Zuma became president in 2009, but were reinstated in 2016. A court turned down Zuma’s appeal to dismiss the charges.

Zuma, elected president in 2009, was forced to resign in 2018 by the ruling African National Congress amid numerous scandals, corruption allegations and an economic slowdown.

Source: Voice of America